How To Create A Better Email Signature

  • 0

how_to_create_a_better_em_117234_216384-150x150Most businessmen and women have an email signature, but have you given much thought to how effective it is? If it’s been a while since you’ve given any thought to the email signature you’re using, now might be a good time to revisit the issue.

So what makes a good, effective signature? We’ll outline several just below.

The first thing is, shorter is better. Nobody wants to read a paragraph-long signature, and if yours is too long, it will lose any impact and punch it might have had. Keep it short, keep it simple, and keep it succinct.

Second, you should make sure you’ve got the basics covered. Your name, your email address, phone number, and company address. A small photo or company logo is okay, but no more than one, and it should not dominate the signature space. Including your email address is important here, because depending on the recipient’s email system, that information may or may not be visible to them in the header portion of any email you send. Note here that if your company has a social media presence, the link to the most prominent one should be included.

Third, you want to make your closing salutation generic. Using something like “Best” or “Kind Regards,” won’t be appropriate for all situations. Imagine sending out an email talking about layoffs, and ending it with “Kind Regards.” Talk about a PR nightmare, and a totally avoidable one, at that! In its place, try to use some brand-centric closing that ties you and your email to your corporate brand.

Finally, you should strongly consider using some sort of link to additional information beyond the link to your social media page. This will give you two links total in your signature, and you should consider that to be a hard limit. Nonetheless, this gives you an opportunity to direct the readers of your emails to a page where length is less of a factor.

Given the above, how does your current email signature stack up? Is it in need of tweaking? If so, now is the time.

Used with permission from Article Aggregator

 


Leave a Reply

Don’t even think about calling a computer consultant before you read this!

If you are a small business owner looking for computer support then it's critical that you get and read this small business advisory guide: What Every Business Owner Must Know About Hiring An Honest, Competent, Responsive And Fairly Priced Computer Consultant.

Testimonials

TechNet Computing is a trusted business partner. Rob Lloyd has the ability to see the vision of the company and devise a cost effective, thorough and complete solution. His turn key approach makes working with TechNet very easy and seamless. Thank you Rob!

B. Allan Wallingford, CT

TechNet has done a great job here for me. The changes you have made are very positive and I can see a difference. You have been VERY response to my needs, whether online, over the phone, or in person.
That is very important to me since I am virtually clueless regarding the actual tech stuff.

Vin Vizzo Vin Vizzo Adjusters LLC Essex, CT

GCI Outdoor, Inc. was in the process of reviewing their technology plan for the next 5 years and were shopping local area IT providers to provide an effective and efficient solution based on our current and future needs. We were also looking to shift our internal IT responsibilities to a local provider as well. After reviewing 3 providers it was clear that Tech Net Computing was structured to really fit our needs. We have been working with Rob for 6 months now and are very pleased with his performance. The best way to describe the experience, for those that have worked with IT providers, is that Rob feels more like an employee of the company rather than some pool of ever changing customer support personnel and job tickets. Rob is  Knowledgeable, Personable, Responsive and a Great Value. I would highly recommend him to anyone looking to change or hire an IT provider/partner.

Bob LaRocco Director of Finance, GCI Outdoor, Inc. Haddam, CT